The Fierce 50 Campaign

Today, Feb 19th, marks the launch of the first annual Fierce 50 Campaign, bringing together 50 female bloggers over the age of 50 in a celebration of midlife on the 50th day of the year!

The purpose of this campaign is to share what being over 50 means in today's world. Being over 50 today is filled with opportunities to share experiences, to lead, and to inspire those following in our footsteps. Being over 50 is also a time to learn new things, to make a difference, to make the world a better, more inviting place for women as they age. Women at this stage of life, have power and are not afraid to speak out, to have their voices heard and their faces seen. They are a force to be reckoned with and will support one another through thick and thin because they are sisters.

As part of this campaign we are introducing fellow bloggers to our readers. It is our hope that you will join us in supporting them in their endeavors by visiting their blogs and letting them know you are a sister too! I’m honored to introduce you to Fashion Blogger Jodie Filogomo of J Touch of Style! 

Jodie’s Touch of Style features three generations of women with their goal being to show that style is ageless! It’s a family affair as Charlotte, the 70’s model, is Jodie’s mother. Nancy, the 60’s model, is Jodie’s step mom! And then, there’s Jodie, modeling for the 50’s generation! When the opportunity presents itself, Jodie will also include a reader’s outfit in the mix, since the whole idea is that we are all real women getting dressed every day! She’s even gone as far to include her husband and his over 50 men’s style on the blog!

The blog is a creation of Jodie’s love of shopping and putting together outfits for all of her friends and family. After selling her dental practice, she decided to see what it would be like to start a blog. Not only has it been a learning experience with all of the technical action, but also it has been an eye opener with her self-schooling in photography.

The fun on Jodie’s Touch of Style takes place in Denver, Colorado alongside the Rocky Mountains! Each week the ladies will style a certain theme and many times take one garment or idea and show how it can be versatile. A couple of the goals for the blog, is to wear what we already have in our closets, be open to new ideas, and above all have fun! Clothes are our tools, so Jodie believes that size, age or budget shouldn’t matter in making a woman feel beautiful!

I hope you’ll include her and her moms in your weekly reading and inspiration.

Visit her blog here, or catch up with her on Facebook here and don't forget to check out her Instagram gallery here.

Meet all The Fierce 50 Bloggers here!


Visit Thrive Global to read this relevant article by Hannah Storm.

I would like to thank Catherine Grace O’ConnellCathy WilliamsonShauna Robertson, and Deborah Boland the ladies who are responsible for beginning this movement. If you would like to participate in the movement, join The Fierce 50 Movement on Facebook. We look forward to seeing you there! And a big thank you to Beth Briggs who did our illustration! You can contact her at @bethbriggsillustration, or visit her website at Website.

Thanks for stopping by!


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